Explore how hotels and spas use bold partnerships, in-spa technology, and live activations to create wellness experiences guests feel before, during, and after their stay.
Learn how aligning with local, sports, and cultural communities builds momentum beyond checkout - and how membership models turn that demand into repeat visits and measurable ROI.
Session Topics:
Consumer Behaviour
Member Experience
Revenue Diversification
Scaling
Science-Backed Trends
Longevity
Speaker(s):

Matthew Punsalan
Cluster Director of Spa & Retail
Montage International

Alison Kirsten
Director of Spa and Wellness
Fairmont Austin
Time:
3:50PM - 4:50PM
Agenda Track No.:
Track 10
Session Type:
General Session (Presentation)
Force Inline Description:
0