We’ll explore which metrics truly matter, how to cut through noise and vanity stats, and how to use Mindbody data to make smarter decisions around scheduling, staffing, marketing, and retention .

Vijay Menon
Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12 million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.








